Short Talk 85 (Listen and Read)

Welcome, everyone.

This is the fourth annual Gary's Grocery conference in Boise.

My name is Holly Hills,

and I am in charge of meat-replacement products at Beyond Meat,

which is sold in every Gary's Grocery, nationwide.

As a vegan myself, I am always on the hunt for delicious ways to incorporate protein into my diet.

This morning, I want to talk about three new products we are launching.

The products are made entirely from vegetables, including carrots, beans, and broccoli.

A big concern for people interested in veganism is the lack of protein,

so we want to make sure our packing clearly explains the health benefits.

I would like everyone to take a look at the screen to compare different marketing strategies.