Apple offers iPhone discounts in China
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Apple is making moves to defend its market share in China's mobile phone market.
As it battles rising competition from domestic rivals like Huawei.
The US tech giant is offering rare discounts of up to $68.50 on its latest iPhone models in China.
The 4 day promotion runs from January 4th to the 7th,
applies to several iPhone models when purchased using specific payment methods.
The flagship iPhone 16 Pro and iPhone 16 Pro Max will see the highest discounts.
But consumers remain cautious about spending amid China's slowing economy and deflationary pressures.
Apple is grappling with declining market share in China,
which is the world's largest smartphone market.
Local manufacturers have intensified competition.
Huawei has emerged as a strong challenger
since its return to the premium segment in 2023 with locally made chipsets.
It also cut the prices of a variety of high-end devices over the weekend on one of China's leading e-commerce platforms.
Apple briefly fell out of China's top five smartphone vendors in the second quarter of 2024
before recovering in the third quarter.
The US company's smartphone sales in China still slipped 0.3% during the third quarter from a year earlier.
Huawei's sales surged a reported 42%.
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