Conversation 289 (Listen and Read)

I finally had a chance to meet with the CEO today to show her our new idea for the online marketing campaign for our fitness app.

Oh, really?

I've been curious about how it went.

What did she say?

Well, it didn't go as expected.

She thinks our message is too complex and wants us to make it simpler and more straightforward

so it's easier for people to understand.

That sounds reasonable.

Maybe we should look at the campaign we did earlier this year.

You know, the one that, for the first time, got over a million views in just the first month?

That campaign seemed to really connect with our audience back then.