Conversation 46 (Listen and Read)

Hello, Mary.

I am in charge of the advertising for Qwixx Dish Pods

and need to put together a presentation for the marketing manager by Monday.

You were in charge of the Dishwasher Detergent campaign,

so do you have any recommendations on what I should include?

Sure thing.

The first step I always take is to look at the data that has been gathered

and figure out your target consumer audience.

Yep, I finished that earlier today.

It seems the majority of our consumers are middle-aged women.

I believe that is what your proposal was suited for.

Which method of advertising did you find most beneficial?

We primarily used the internet, social media advertisements, and influencers.

We ran a few commercials on TV.,

but after looking back at the data,

this age group gets online to seek out recommendations on household items.

I will have my secretary send over my presentation this afternoon,

so you can have a look.